Huawei
Branding
Typographic design and graphic elements for a home usage phone concept. Typography and all symbols are drawn to make a complete graphic image and to serve the overall design of the phone by Claesson Koivisto Rune. An exclusive book was designed to communicate the process and development of the product. The book worked as a give away at Salone Internazionale del Mobile during the product launch as part of the over all communication strategy.

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Phone concept Folded Leaf

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Meeting with Claesson Koivisto Rune going through different graphic solutions

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The chosen graphic style and typography that serves the overall design of the phone

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3D-rendering showing the graphic application

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A book about the design process

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Exclusive book binding

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Detail of binding

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Folded Leaf spread

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Design process spread

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Max Fraser edited the book

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A 3D-printed phone with leaf pattern in the back of the book